SAAS - Self Managed Help Center

Sponsored product strategy


Sponsored product strategies optimize your ACOS or force the visibility of your products.

Sponsored product strategies are a type of strategy the algorithm optimizes.

Before creating your first sponsored product strategy, read our recommendations for a successful start!

The algorithm creates at least 4 campaigns per sponsored product strategy for the product group have chosen. If you have chosen ” ACOS optimization “, the algorithm starts optimizing the bids. Otherwise, if you have chosen the force product visibility, it will not until you switch to ” ACOS optimization “

By default, the algorithm creates a sponsored strategy entitled All product that contains all the products that are in none sponsored strategy. As you create new strategies, the algorithm will remove the products you added to the strategy from the All product strategy.

Within a strategy, you can create 2 types of tactics (targeting and blacklist) and link them to segments. Each tactic creates up to 3 campaigns.

You can add a target daily budget or a min daily spend in order to control your spending and budget.

You can compare metrics through the stats section and check all the modifications made to the strategy through the activity section

Our recommendations


  • Check our best practices.
  • For your first strategy, create an ACOS optimization strategy and set your historical ACOS
  • For product launch: You can create a force product visibility strategy and switch it to ACOS optimised strategy once the algorithm has enough data. You will get a warning when it is the case
  • Pause or archive your historical campaigns the day after you created your m19 strategies. If you do not, the algorithm will encounter difficulties optimising your strategies. It only concerned campaigns on ASINs that are included in your m19 strategies


How to create a sponsored product strategy?

Go to Strategies -> Sponsored product and click on ” Create a new strategy “.

You can add ASINs from:

  • The catalog to add them independently
  • In Bulk when you have the ASINs copied in your clipboard. Beware each ASIN should be separated by a line
  • A product group you created previously.

Type in an ACOS target and hit ” Next “. Your sponsored product strategy is created!