SAAS - Self Managed Help Center
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Administration
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- Articles coming soon
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Features
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Algorithm Behaviour
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Analysis
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Best practices
- ASINs without prior sales
- Increasing Target ACOS v/s Inserting Min Daily Spend
- What can I change on Amazon advertising console?
- Recommendations according to level of control on the campaigns
- A simple structure for sponsored product strategies
- Split my traffic into segments
- Split my traffic into segments
- Recommendations for a successful start
- Budget and spending control
- Traffic control
- Why you should not split your catalog into 1 strategy per ASIN?
- Strategies and campaigns overlapping
- ACOS analysis
- Improve your ranking on top keywords
Print
TACOS Vs ACOS
Total ACOS (as known as TACOS) is the sponsored spending divided by the total sales (organic & sponsored)
The best way to optimize PPC is to take into account the impact of PPC on the Total Sales of the marketplace. That’s why the total ACOS (TACOS) is an important parameter.
But unfortunately, due to the lack of information in Amazon’s reports, our tool doesn’t allow us to manage advertising through the total ACOS (TACOS).
However, PPC can still be optimized through TACOS with a simple trick.
You can test an ACOS target for 1 to 2 weeks, and look at the impact on total sales:
- If TACOS > TACOS goal ==> decrease the ACOS target
- If TACOS <= TACOS goal ==> increase the ACOS target