The signification of the different metrics in PPC Logic dashboard

Product page for VENDOR and SELLER accounts.

• All sales

Sum of organic and sponsored sales

 

• All orders

Sum of organic and sponsored order

 

• TACOS

Spending as a percentage of total sales

formula : (sum of the cost / sum of the All sales)*100

 

• Sponsored Sales

Sales made via amazon ads

 

• Sponsored Orders

Orders made via amazon ads

 

• Cost

advertising spend on Amazon

 

• ACOS

Spending as a percentage of advertising sales

formula: (sum of the sponsored cost / sum of the sponsored Sales) *100

 

• Clicks

Number of clicks generated via amazon advertisign

 

• Impressions

Number of times the product matched a search term

 

• CPC

cost of the click over a given period

formula: sum of the sponsored cost / sum of the sponsored clicks

 

• CR

advertising conversion rate

formula: (sum of the sponsored order / sum of sponsored clicks)*100

 

• ROAS

Return on ad spent

formula: sum of the sponsored sales/ sum of the sponsored cost

 

• Sponsored Sales Share

Share of the sponsored sales from all sales

formula: sum of the sponsored sales / sum of the all sales

 

• Page views

number of hits in your Amazon listing

 

Product page only for SELLER accounts.

• Sessions

Number of unique visits to your Amazon page by a user within a 24 hours period

formula: mobile session + browser session

 

• Mobile Shares

Share of the total session from mobile

formula: sum of mobile session/ sum of total session

 

• Buy box win rate

Success rate to win the buy box

formula: sum of the buy box page view / sum of the page view

 

• TCR

total conversion rate

formula: sum of the total order / sum of the total clicks